Practice Builders #2

Marketing
Who is your market?  Most therapists market to everyone - all types of massage that you learned in school to bring in new clients.  Those of you who had me in school might remember me saying that the 4-5 classes that you had in Reflexology do not make you a Reflexologist.  And not everyone wants a basic Swedish massage.  What else have you learned or who do you really want to serve?  Rather than marketing to everyone, find your niche - and market to that client base.  Imagine every client that walks into your office is there specifically for the type of work that you LOVE to do.  AND maybe that is relaxation type massage, so go with that - make relaxation and stress relief the main thing that you market!
Don't know what your niche is?  Well, imagine your ideal client and the ideal day of doing massage.  What work are you doing?  What is it about massage that energizes you?  Who are the people you enjoy working with as clients?  What is the modality that gives you the most pleasure in doing?  What is the modality or type of work that you would enjoy doing every day whether you got paid or not?  Well, getting paid for what you like to do is a lot more satisfying than doing modalities that you don't enjoy doing.
Figure out what type of massage work that is and then advertising the heck out of it to get those clients in your door!  Remember it is your mindset and visualizing those particular clients that will help with this.  Put it on your business cards, your facebook page and anyplace else that you "advertise".
Create the life (work and play) that you love!