To anyone who has ever taken any of my Chakra classes you know that I specifically talk about the "laying on of hands". My classes combine what I know about the Chakra system and also what I know about the anatomy and physiology of the human body. My studies have been with "hands-on" teachers and through numerous readings on the subject. I also have knowledge of spiritual teachings of a number of different disciplines. In all that I do as a massage therapist and energy worker I always, always lay hands directly on the body of my clients.
So now, the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) has bowed to the powers that be and decided that all my energy classes (including the one that I had just updated and paid for) will be archived until I add the wording "lying on of hands through the application of professional therapeutic touch". I can only hope that all instructors teaching any energy classes received the same email that I did.
My classes have always included this wording (or I should say the original wording that they requested that I added to my classes). They seem to have now changed what the wording should be.
My Energy classes will continue to be taught with the information about the Chakras and Usui Reiki as taught to me by my teachers and include hands-on application of both Chakra Energy Work and Reiki. I have made the modifications to my class descriptions, outcomes, and learning objectives and submitted them to NCBTMB for their approval.
I have Chakra/Reiki classes scheduled throughout 2020 and will continue with my original schedule. I will notify anyone who signs up for my classes if NCBTMB decides to not allow them for CEs. If they do not, they will still be taught. AND I will continue to do Energy Work with my clients in my office.
END OF RANT!
Who is your market? Most therapists market to everyone - all types of massage that you learned in school to bring in new clients. Those of you who had me in school might remember me saying that the 4-5 classes that you had in Reflexology do not make you a Reflexologist. And not everyone wants a basic Swedish massage. What else have you learned or who do you really want to serve? Rather than marketing to everyone, find your niche - and market to that client base. Imagine every client that walks into your office is there specifically for the type of work that you LOVE to do. AND maybe that is relaxation type massage, so go with that - make relaxation and stress relief the main thing that you market!
Don't know what your niche is? Well, imagine your ideal client and the ideal day of doing massage. What work are you doing? What is it about massage that energizes you? Who are the people you enjoy working with as clients? What is the modality that gives you the most pleasure in doing? What is the modality or type of work that you would enjoy doing every day whether you got paid or not? Well, getting paid for what you like to do is a lot more satisfying than doing modalities that you don't enjoy doing.
Figure out what type of massage work that is and then advertising the heck out of it to get those clients in your door! Remember it is your mindset and visualizing those particular clients that will help with this. Put it on your business cards, your facebook page and anyplace else that you "advertise".
Create the life (work and play) that you love!
Want to be successful as a massage therapist? You may have to change your mindset. You have to be committed to making your business, practice or just you in your massage job successful. No excuses or complaints about what is happening around you. Go out and make it happen. In order to be successful you have to act successful.
Try to imagine (daydream, if you will) what is important to you. What is it that would define success for you? Spending more time with your family? Having a full book each and every week? The ability to take time off? Being able to hire another therapist if you own your own practice? Adding more modalities or services to your menu? Additional trainings? Teaching? Let yourself go with defining the picture of your own successful practice. Your mind won't differentiate between the real and the imagined and remember what you think, you become. Visualize what you want and your thoughts will make it your reality!
Stay tuned as I build on this first step!
Paula J Kaprocki, LMT
I am a Licensed Massage Therapist with thoughts, aspirations and opinions - much like any other person on the planet!