No, I don't do infant massage but the look on this baby's face reminded me of the 3 happy clients I had this morning.
What is it that we need to do to make all of our clients this pleased with their massages? Let me tell you about the ones I had this morning.
My first client this morning is a regular client who started coming in to me about 4-5 months ago. What makes her a happy massage client? The fact that I listened to her from the first time she contacted me. Frozen shoulder is not pretty and the treatment plan is not one that many massage clients would enjoy. There is pain, there are trigger points and there are "stuck" muscles that don't want to do what they were meant to do any more. I have done some NAT training and I have had frozen shoulder, medically called adhesive capsulitis, so I am familiar with the symptoms, the pain and the long, slow process of healing. This client knows that I understand and that I care about her getting better and back to being able to use her arms. We have been working at this a long time - every week! What made this morning different was that I have one client today who had scheduled at hot stone massage. Without knowing it that one client made each of my other clients massages different today. In order to help my first client to loosen up a little faster this morning, I got out a couple hot stones and used them on her back. Her comment was, "Wow, how are your hands so warm this morning!" She hadn't realized that I had gone to get the stones. When I told her what I had done she said how good that felt. I know that the warmth helped her muscles relax just a bit faster this morning.
My second client this morning was also a regular who had just come in for what we call a Stress Buster Massage. It is a 40 minute head, neck shoulders, back and arms massage mainly for those folks who sit in front of a computer all day. But she had also been to the dentist before her massage and has trouble relaxing on my table normally. When she was having trouble letting go for me to work on her neck, she made the comment that she must really be uptight since she didn't even realize that she wasn't relaxing and even mentioned that the dentist had to tell her to relax her tongue earlier. My comment was "I think I can fix that!" So again to the stone roaster and 2 more stones came out! She loved it! Used those two on her neck and then 2 more on her back before I ended her massage. And guest what, before she left I verified the date and time of her next appointment and she said, "Could we make that a hot stone?" Absolutely! Another happy client!
So my third and last client of the morning had actually scheduled the hot stone massage because he wanted to be a little more relaxed before traveling later today. So it was his first hot stone massage and didn't know what to expect. He normally has a Deep Tissue Massage with lots of Sports Massage type stretches since he swims every day at the gym. He was concerned that the stone massage would be able to address his normal issues and help him relax. As I started working on the backs of his legs he commented that he hoped the stones and heat would relax his back as well as it was doing on his legs. I assured him that it would! He was quite pleased with his first time stone massage and left the office with that "stoned" look that many client get after their first Hot Stone Massage. The third happy client.
So how do you make your massage clients love you? Listen to them, be responsive to what is going on with them during the massage and give them what they have asked for that is therapeutic and meets there rehabilitative needs. I believe with massage and my clients as I do with all things in the Golden Rule. Do as you would have done to you.
Okay, so it's been a while since I talked about Infinite Possibilities. Have I given up on IP and Thoughts becoming Things? Absolutely not! The things have just started happening that have been in my thoughts. But more about that in another post. The third Lesson in Infinite Possibilities Training deals with your Emotions.
If you got through Lesson 2 about Beliefs then you are really ready for this lesson. But to recap, it is your "learned" beliefs that can sometimes get in the way of where you want to be. If you really took a look at those things I mentioned - Life, Money, Love, Success - were the beliefs you have about them yours through experience or did someone tell you that is what they were like? Remember that nothing else affects your thoughts more than your beliefs about certain things. If you think life is hard, then it becomes hard because you have convinced yourself, through your belief system, that it is hard.
So the first thing you have to change are your beliefs for it is these beliefs that influence our thoughts and then our action (or lack of action). SO in order to change our thoughts we need to change our beliefs and the way to do that is to give up on negative thoughts. AND guess what? We DO get to chose what we think and believe in order to build a life based on what you want. So by starting to think and speak what you want to believe you being to create new beliefs about how your life can be.
As I have stated before, thoughts build ideas, ideas stir emotions, emotions create action, actions are the physical manifestation of the original thought. Tada! Thoughts become things!
So we are past the thoughts build ideas and now are ready for the emotions that come with those thoughts.
Sometimes when it seems that things are falling apart, they are actually falling into place.
I don't know where I saw that quote but it so often seems to fit perfectly with what goes on in life. We feel like things are falling apart and then all of a sudden we realize that they have fallen into place regardless of the emotional upheaval we may have been in.
Emotion - One of life's greatest gifts and also one of our greatest enemies it seems. The definition of emotion is "our perception of a person or event". It is a feeling or reaction to an event in life, whether happy, sad, angry, depressed or elated. Emotions are a product of our beliefs and perceptions. They are a feedback system so to speak of what has just happened, is happening or that we anticipate happening. Sometimes the unpleasant or negative emotions that we have can point to limited beliefs about the situation that we are experiencing.
Take a look back of the last week and try to sort out the emotions that you have had. Frustration, excitement, fulfillment, happiness, sadness. What were the causes of these emotions?
Emotions are always based on our perspective about a situation and they arise from our beliefs. The ones you thought about when I asked above are indirectly related to the causes, but they are directly related to your underlying beliefs and perceptions about those causes. Our beliefs shape our perceptions and then create our emotions. SO beliefs give rise to our thoughts and also to our emotions.
So our beliefs (and our thoughts about them) lead to the experience and the perceptions of the experience leads to our emotions (which is how we respond, react or feel about the experience) which then becomes our memory of the experience.
Belief - People are loving and generous; they want to be helpful
Perception - I can trust my family and friends; I live in a safe and giving world
Typical Emotion - Carefree, happy
Belief - People cannot be trusted; they will take advantage of you if given the chance.
Perception - I will not trust others. I could become a victim if I'm not careful. Life is not easy
Typical Emotion - Scared, defensive.
Our emotions and how we respond to situations in life not only reveal where we have been but also where we are going. If we always respond with a negative emotion then that negativity will shape our future. We need to come to terms with the unpleasant and negative thoughts that we may have so that we will not continue to have unpleasant recurring experiences in the future. We need to change what we choose to think. It takes practice and persistence and the first step is to examine your beliefs and perceptions.
Take some time to look back at the emotions that you have had during the last few days and begin to try to imagine a way that you could have changed those emotions and the belief system that was attached to them. Changing your beliefs about the things that happen around you can help you to change the emotion that becomes attached to that experience and by changing an emotion about an experience will help you process that experience in the future.
Remember that the emotion attached to an experience go back again to your beliefs about that experience. Change your beliefs and change the outcome of an experience.
You can do it, if you believe you can!
Dr. Wayne Dyer has a book called "You'll See It When You Believe It". This book is from 1989 and reiterates what Napoleon Hill says in his book, The Law of Success. You must keep your thoughts on your Definite Purpose and in cooperation with others with whom you are working to achieve your goals and the cooperation between your conscious and sub-conscious minds it will be achieved.
In the book Hill talks about the Law of the Master Mind when he talks about the cooperation of people who come together for the purpose of reaching a specific goal. When a number of people get together and focus their thoughts and resources on a given outcome they have a greater chance of success in achieving the desired end result. So it is within each of us if we keep both our mental and physical thoughts and actions on the desired outcome.
In the body exists many systems that come together to create the harmony and balance referred to in Anatomy classes as homeostasis. Most people know about the physical aspects of the body that we can see or that are affected by disease or misuse. This are the bones, the muscles, skin and the internal organs. Many people are only aware of the Nervous System when sickness or stress affect it. What most of us do know about the Nervous System is that it is the brain, the spinal cord and all the nerves that come from the spinal cord to our muscles and organs. These nerves control every aspect of each and every movement of our body including how our heart beats and we digest the food we eat. Hearing, seeing and tasting are all controlled by these nerves. We walk and talk because of nerves that process information. When you touch something hot, it is the brain (the Nervous System) that responds and in that split second tells you to pull away.
In the book, The Law of Success, Mr. Hill spends a lot of time talking about what he refers to as the "subjective mind" and the "objective mind" and what parts of the brain and therefore the Nervous System that they belong to. He is talking about subconscious and the conscious mind respectively.
I am not qualified to talk about the portions of the brain but I can talk about the Nervous System and the Sympathetic and Parasympathetic portions of it. These two parts of the Nervous System are what control all of our body processes. Every action that we take is controlled either voluntarily (we make a decision) or involuntarily (the Nervous System makes the decision). This is the cooperation that Hill talks about in the book and what I would like to spend a little bit of time talking about here.
What I want to explain is how the conscious (subjective) mind controls the subconscious (objective) mind. In the medical field the subject is the patient, the person telling why they are at the doctors office, while the object is what the Doctor or Nurse writes on the chart in order to make a decision about the patient. The same thing applies to the conscious and subconscious minds.
The Conscious Mind
The Conscious Mind is the thinking mind. This is where you either accept or reject an idea. This part of your mind is conditioned or taught over your lifetime and is influenced by every aspect of your life from the day that you were born. In my Infinite Possibilities classes it is where we hold our Beliefs. Those things that we believe are true. These things guide us through life, regardless if they really are true or not! Those ideas, thoughts or beliefs that you accept become part of the subconscious mind. THIS IS VERY IMPORTANT!
The Subconscious Mind
The Subconscious Mind is the conditioned mind. Every cell in your body functions based on what the subconscious mind is programmed to do. This part of your mind has no ability to reject what the conscious mind has accepted. This is the part that is the player in "The Law of Attraction" It operates predictably in all instances. It is expressed by our feelings and actions. Any conscious thought is continuously impressed upon your subconscious over and over until it becomes fixed here and in your personality. Fixed ideas then continue to express themselves without any conscious assistance until you replace them. These fixed ideas are called Habits.
Therefore if you want to change your habits you have to change your beliefs and the way to do that is to reprogram what your Conscious Mind accepts as truth. It is through the Cooperation of these two parts of your mind that you can achieve your Definite Purpose, that Goal that Napoleon Hill sets forth as the first thing you need to get set in your mind.
Here is a little something to think about:
Thoughts build Ideas, Ideas stir Emotions, Emotions are expressed through Actions, Actions create Results
When you change the way you look at things, the things you look at change. Wayne Dyer
The Law of Attraction, The Laws of Success, The Power of Positive Thinking, The Golden Rule
What do all of these things have in common? More of my thoughts on these things coming soon.
So I'm working on a new book to be titled 100 Massage Business Builders and I thought I would share just 5 of them here.
1. Network with other Health Professionals who can send you clients and to whom you can send clients.
I know that this sounds pretty straightforward and pretty much a DUH moment but what I am saying is to network with people that you would go to for their services. If you want to network with a Chiropractor, then know the Doctor, have it be someone you trust to go to yourself. Don't just call on a every Chiropractor around your location and say let's network. I know this goes against some others who make this recommendation but that is how I feel and is how I have built my practice in the past. My personal Chiropractor was in my network and we did share clients back and forth. Why would you send a client to someone you wouldn't or haven't seen personally?
And don't forget that other Massage Therapists should be on that list also! What? Why would I want to send a client to another therapist? Do you know every modality and how to treat absolutely every condition that a client may have? I know that I certainly don't. You need to be strong enough in your conviction to help your clients and confident enough in your own abilities (or lack thereof) to sometimes refer out! They will come back to you for the service that you provide.
2. Network with people outside of the Health Profession who can send you clients and to who you can send clients.
But why would I want to work with people other that Health Professionals? Do you want to build a client base? And see many different clients? Network outside of your profession. Do you have a favorite Florist? or Travel Agent? or Coffee Shop? or Craft Store? or Hair Stylist? Get with the owner or manager and ask if you can put some of your cards in their business and in return you will put their business's card in your location.
Better yet, plan a marketing campaign with them! Mother's Day, Valentines Day, etc. are get times to buy flowers. Get with the florist that you like who is local to your shop and set up a campaign where they buy flowers from the florist and get a $10 off (or whatever you decide) coupon for a massage or they buy a massage gift certificate from you and get a $10 off (or whatever you decide) coupon for flowers at the florist.
Get creative and get some new clients in the process!
3. Get your name out there! Pound the pavement!
Now there will be some work involved in this one, so get ready.
If you were to take a poll of the other businesses around where you are located, how many even know about you? You would be surprised at the number of people who may go to work right next to you who do not even know that you exist or what your business is about! Get out there and introduce yourself, take some rack cards, your business cards and/or discount coupons so they know who you are (this should be person to person) and what you do. My mantra to new students in my Professional Development class is "For every hour of massage (when you are first getting started) you need to market 2 hours!"
4. Your initial advertising does NOT have to cost you a lot of money!
I know that we are in the age of clicks and SEOs and VistaPrint free business cards. (Remember that there is not really such a thing as totally FREE - those free business cards do come with an advertisement for the company that printed them - thus you are doing advertising for them!) Most of you have a printer and some type of software to create the written word. What I propose is to create some inexpensive "flyers" using colored paper and black ink and taking them around when you are doing #3 above! And 8.5" x 11" piece of paper can be used to create 2 handouts by doing a double print and cutting them in half.
Not high tech enough for you? I'm an old fashioned girl but I still think it would work as an inexpensive way to introduce yourself. Just make sure everything is spelled correctly with proper grammar and all the required information about who you are and what you do - Name, Address, Contact Info, License Number. You could even include a $10 off coupon for the first massage.
5. Plan your advertising/specials around Holidays/Seasons.
You should know about Mother's Day, Father's Day, Christmas, Valentine's Day, etc. but what about Spring Cleaning, snow shoveling, gardening or sports activities? All of these things can be opportunities to sell Gift Certificates or get people in the door for a massage session.
Be creative and get more clients!
More to come and watch for my book on Amazon!
I have received my "Leonie" workbooks in the last week or so and I am getting ready to plan my 2016 year for my Business and my Life and the following post came up this morning about planning. Thought I would share what someone on our group shared:
Great quote I just saw shared about planning:
'Use Plans to Focus Yourself, Not Test Yourself
Planning out your week can help you navigate life gracefully — but overplanning your day-to-day tasks can make you neurotic and stressed. The best way to reap the benefits of daily and weekly planning is to take a more relaxed approach, and to understand the role spontaneity should play in your plans. Here’s how:
Be intentional but flexible. Decide in advance where you want to end up, but accept that your route may change along the way.
Redefine a 100% score. For most people, a great day is when they accomplish 60–70% of their goals. Think about a “perfect” day as one where you made the best choices possible, not one where you finished everything.
Don’t think of your plans as a test. If your self-worth depends on how accurately you implement your plans, you’re on shaky ground. Life is meant to be lived, not just “done.”
Adapted from “How to Stop Overplanning (Even If You’re a Perfectionist),” by Elizabeth Grace Saunders
Over the years I have been a planner in my head rather than on paper, which has worked for me until now. I am at a stage in my life where I am ready for a change. And I'm not talking about the career changes I have made in the past but rather about a life change. I'm ready to be "on the mountain" putzing around in my kitchen, helping others with their life challenges, doing a few massages each week, teaching a class or two each month and selling my "stuff" via Etsy or Paypal or my new website. I think that I am finally ready to "settle down" so to speak. Been mentally planning this for some time but now it is time to get it down on paper and make it happen. Without stressing over the fact that there are many different directions I want to go in!
I want to be active without spending a lot of time away from my new house. Obviously I will let you know how it goes on this blog!
Failure is simply the opportunity to being again,
this time more intelligently. Henry Ford
Napoleon Hill begins his chapter for this lesson with that quote from Henry Ford. Now most people know Henry Ford as the man who created Ford Motor Company and the Model T but most people don't know that his first two companies failed. If he had admitted defeat we would not even know his name today. Failure is just temporary defeat. Battles may be lost but the war still won.
I am going to fill this post with many people who we know from history because of their actions and current times because of their successes. I will also use some quotes about failure or defeat. Mr. Hill spends the majority of this chapter talking about his own setbacks which even though they talk about defeats that he suffered, many of them have to do with the times he was living in. War, stock market crashes etc. It is his perseverance through these defeats that make his name recognizable today.
There is no failure except in no longer trying. Elbert Hubbard
I include this quote for two reasons. Number 1 it is one of the original quotes in the book and used by Napoleon Hill and Number 2 the quote "when life gives you lemons, make lemonade", is a paraphrasing of a statement he made in an obituary that he wrote. That quote is "He picked up the lemons that Fate had sent him and started a lemonade-stand". I have often used this quote and I think it is very appropriate to a lesson on Failure. A temporary defeat when you are working toward your Definite purpose is just that, temporary. Use is as a lesson to be learned, as Ford said and then retry with the intelligence gained.
Defeat allows you to question. "Every defeat, every reverse, usually teaches us a valuable lesson that could be learned in no other way." This from Napoleon Hill. When you analyze and study every setback you have you should take knowledge away from it. Defeat should never be accepted as failure. Take Thomas Edison.
I haven't failed. I've just found 10,000 ways that won't work. Thomas Edison
Edison was a very prolific inventor who holds over 1000 patents. When he was in school his teacher told him he was too stupid to learn anything! Over 9000 experiments led to the light bulb.
And talk about failure, Milton Hershey failed many times in his attempts to make money before opening his Lancaster Caramel Company. It was from this success that he was able to build the Hershey Chocolate Company that we know today!
Everyone knows the name of the master of horror, Stephen King. Did you know that his first book, Carrie, was rejected 30 times? He threw it in the trash and the only reason we know of it today is because his wife saved it and made him try again. He now has 350 million copies of his books worldwide.
If you've never failed, you've never tried anything new. I cannot find the definitive author of that line but it is all over the internet and is especially appropriate for this lesson. You have to get out there and try to get to make your goals happen and if you fail at first then try something else did you finally succeed.
Today you are you! That is truer than true!
There is no one alive who is you-er than you! Dr. Seuss
Only you can make your own dreams come true. And I think Ralph Waldo Emerson said it best.
There is no defeat except from within. There is really no barrier save your own inherent weakness of purpose. Ralph Waldo Emerson
Napoleon Hill says to define your purpose, set your goals and then with determination and concentration to go after what you want. Fear of failure is not an option. Will there be setbacks, probably. Will you get past them, absolutely. What's the old quote? What doesn't kill you, makes you strong. You will have setbacks, the great ones almost always do. Anyone know the name Steve Jobs? At 30-years-old he was unceremoniously removed from the company he started, Apple, after a power struggle with the board of directors. He later acquired the computer graphics division of Lucasfilm, which allowed him to regain the funds needed to regain control of Apple. And we all know what that led to.
And my favorite is Einstein. His parents thought he was mentally retarded when he was young. His grades in school were so poor that a teacher asked him to quit, saying, “Einstein, you will never amount to anything!” And he didn’t speak until he turned 4 and didn’t read until he was 7. We however know him as possibly the most important scientist of the 20th century!
And of course most everyone knows the story of that author lady and the Wizard World that she created after being nearly penniless, divorced, depressed and raising a child on her own.
We all have the ability to get past our defeats and keep moving toward that definite purpose with enthusiasm, self-confidence, imagination and concentration.
According to Mr. Hill, tolerance is a very important lesson.
Paula J Kaprocki, LMT
I am a Licensed Massage Therapist with thoughts, aspirations and opinions - much like any other person on the planet!