I'm beginning to feel like there should be a group for CE Providers where they could come together and share their stories. The ones and the horror ones!
You know the ones, they go like this:
Wow, you've got a good thing going, how can I do that?
How can you charge so much for CEs?
XYZ Provider only charges half of what you do.
How do you get to be an instructor/CE Provider?
Massage Therapists don't make enough money to pay for these classes every two years AND pay for their licenses.
That's not the way I was taught to do that in school.
Let me show you how I do it.
Or the students who constantly have to tell you a story about their mother, or brother or second cousin or something else that they think has to do with what you are teaching, but really doesn't in the end.
Or the ones who are only there the month before license renewal because they need the credits.
And then there are the ones who would like to pay you for the credits, not attend the class and get the certificate anyhow!
The ones who ask inappropriate questions, the ones who tell you that you don't really know the modality you are teaching because they saw a You Tube video and it wasn't like that, the ones who show up at a class 6 months pregnant and can't participate because the first part of the hand's on section has them laying face down for an hour or the modality itself is a total contraindication to massage, the ones that already know everything but again needed the credits, the ones that need to have their phones on because there just might be an emergency at home, work, whatever!
I've seen a lot of all of this and I'm still a CE Provider because I love to teach. I love to share my knowledge with others who want to learn from me. But I am tired of those who think it is easy and an easy way to make big money. It's not!
I've spent a lot of hours creating handouts, updating handouts, redesigning handouts and in general making my handouts! Creating the documentation that you need to get nationally certified to teach my courses is an exercise in itself! I've been Florida certified, Pennsylvania certified and now Nationally certified and each one wants a specific set of documentation. And this doesn't include the amount of time spent in the actual class or classes to learn the modality and the time spent practicing and then implementing the modality on clients in order to hone the skills to be able to teach it. (And by the way, knowing something does NOT mean that you can teach it responsibly!)
My biggest pet peeve right now is that I have a 20 page Ethics document that the National Board will not approve as an online CE, however I just downloaded a 4 page document that would probably take me 20 minutes max to read that apparently has been approved by the Board for 4 hours of CE! And the online Ethics class that have used for the last 12 years has not changed since I first took it and also is less pages that the document that I submitted. But I digress!
Teaching Continuing Education to massage therapists has been very rewarding to me but students need to understand that for the most part CE Providers have a lot of time and effort into creating their classes, preparing for their classes and teaching their classes. We (as CE Providers) need the same respect that hopefully was given to the instructors in your original Massage Therapy Program at whatever school you attended.
Oh, and the money part? Remember that as instructors the amount of money we are paid depends on the location where the class is being held. Each venue has its own percentage that they give a CE Provider and some locations pay by the hours on site or by the CE hour. When you factor in travel and expenses it is not really as much as you think. So stop wondering why a class may have been cancelled. An instructor that has to travel and stay overnight at a location for only a few students is losing money! So when your instructor shows up and there is a very small class count yourself very lucky indeed.
I guess the comment that gets me the most has to do with the price of classes. I have taken classes that required me to travel and pay more that what most would think is fair, however they were classes that I wanted to experience more than just needed for licensure. These were classes that have been something that I have added to my massage toolbox. Modalities that my clients have benefited from not in direct proportion to the monies that I had spent in learning them. But if they are also classes that I benefited from in being with the instructors. Classes that I have in turn gotten "stories" from and grown as a therapist. Every instructor we meet on our journey has a story and gives a little of themselves to each and every class - good, bad or indifferent. We have instructors we loved and ones not so much. Hopefully we learned something from each one. What to do and what not to do. The cost of the class was the price to learn that lesson.
The comment that massage therapists don't make enough for XYZ class is a result of the industry overall not paying therapists enough and therapists not being willing to charge enough for their service and knowing their worth. I know that this is harsh but as a group we sometimes find it hard to charge money for something that we love to do. As a therapist we need to make the decision that we are worth what we charge (remember the expenses part of the job) and that it takes work outside of the therapy room to have enough clients to make a living. If you aren't making enough to take the classes required in your state or pay for your license you need to step back and take a look at your practice or the place you are working. Are you being paid fairly at a job or are your expenses too much for the number of clients you see in a week? If you need more clients then go out and get them. Having a business requires more work especially in the beginning to get a client base. And if you are working for someone maybe it is time to start looking for something better. BUT, the bottom line as far as having money for classes really comes back to you. I would like to share a post from a Facebook group that I belong to about just that! And as one poster said - this applies to massage for you as a therapist also! If you are going to do the work you have to get the work! Here it is:
"Usually it's about 24 CEs every two years. CE classes can range all over the place in price, but you want to be able to take classes you're actually INTERESTED IN, and those won't always be the cheapest, particularly if you're traveling to a magical venue like Bali, or Hawaii. Now I'm not going to suggest that's where you take your CE's, just opening that possibility, because manifestation begins with potentiality. What I will do, is the math. 24 CE over two years give you 2 years or 104 weeks to pay for them. Lets' round that to 100 and you can take 4 weeks off. If you look, plenty of QUALITY CE classes in your local area are priced between $20 and $30 an hour. That means with 100 weeks to pay for them, you need only put aside $4.80- $7.20 each week from tips. Skip one trip to Starbucks each week, tip yourself instead. Get an envelope."
This is an excellent summary of what is needed to be able to "afford" those "costly" CE classes!
The rest of the stories will be for another blog post! You can see what I teach and the exorbitant prices that I charge on my Current Classes page on this website!
This was the question I posed to my students in the last 3 classes that I taught.
After some thought I got answers of the back and the legs. My response was that they are both.
Technically they are transitional between the trunk and the lower extremities. Anatomically they are generally referred to as part of the trunk. Functionally, because of their actions, they are part of the lower extermities.
So just what do the gluteal muscles do? Their main actions are extension of the hip as in standing or walking, especially in climbing or stairs. They also help to perform lateral rotation of the hip (maximus), abductions and medial rotation of the hip (medius & minimus). Their major synergists (helpers) are the hamstrings and piriformis along with tensor fascia latae.
The attachements of these 3 muscles, maximus, medius and minimus are on the illium along the crest and then along the body of the illium moving inferiorly. The distal attachments are into the IT Band and the greater trochanter of the femur thus the hip movements which each of these muscles. The gluteals are stretched by their antagonists, theilipsoas, tensor fascia latae, the adductors and themselves in some cases.
So how does this affect your clients? Think of what they do for a living. How do they use their bodies? Or even what do they do occasionally that may affect their muscles? Of course anyone who walks or stands at all during the day will be using these muscles and/or overusing them. Conversely if they are not using them they could also be affected.
Low back pain may be associated with gluteals as well as any of the other muscles that attach to the illium at the iliac crest. Piriformis syndrome or sciatica may also be related to tight gluteal muscles since they sit superficial to piriformis. Skiers, runners as well as truck drivers and couch potatoes all may end up in your office with gluteal issues. Don't ever let them tell you that they don't use their glutes! Work them! They can be worked over the sheet without any embarrassment to your client!
I was contacted recently by a current student (not one of mine) with some Lomi Lomi questions so here they are and here are my answers.
Q. How often do you perform Lomi Lomi massage or how often do clients request that service? What type of clients typically see you for Lomi Lomi massage (specific issues or more spiritual or do they just find it relaxings)? Is Lomi Lomi massage more stressful on your body than Swedish massage? Do you typically perform this massage at a client's home or in an office space? What about Temple Lomi draping? What kind of draping do you use for Lomi Lomi massage? And finally what are any common misconceptions about Lomi Lomi massage?
In answer to how often I perform Lomi Lomi, I would say every day. After I learned Lomi Lomi it became a part of every massage that I do. I may not do an entire Lomi protocol at every session but every client gets some part of Lomi as part of my regular massage now. It is not necessarily a requested service but I have had clients call me specifically for Lomi when they find out that I do that type of massage. I would say that the ones that do call me for Lomi are looking for a different type of massage experience outside the standard Swedish relaxation massage experience or even the deep tissue massage experience. Most people have seen the videos online or have had someone come back for Hawaii and tell them of their experience of having a Lomi massage. Not everyone however understands that there are as many variations of Lomi as there are of Swedish massage.
I must say that I do not do Temple-style Lomi which is a more modern take on Lomi and not necessarily what would have actually been practiced by the Kahunas and Kapunas of old. The Lomi practitioner of the Islands would have been skilled in more than just the manual manipulation of tissue but also would have been knowledgable of herbs and the skillful manipulation of joints and other areas of healing. My tradition of Lomi comes from Aunty Margaret lineage as my original instructor studied directly with her on the Big Island - Hawaii. The Lomi protocol that I do is not more stressful on my body than Swedish massage or any of the other modalities that I know. In fact, I would say that it is probably less stressful based on the movements and body mechanics I have learned to use with the Lomi that I have learned over the years.
I do work out of an office or my own home and rarely do out-calls any more. And my method of draping is pretty much the same as any standard Swedish massage. I modestly drape and always use a bottom sheet for my Lomi massage. As I said before I do not practice Temple Lomi. I have had students come to my classes expecting Temple Lomi but have not gone away disappointed with what they have learned.
I think that the most common misconception about Lomi Lomi massage is that it is ALL Temple Lomi since that is what they see most on the Internet and You Tube. I have had my class cancelled at a spa because that is what they thought it was going to be and would not even give me a chance to do a practical demonstration! There are many books available to you and many versions of Lomi, if you are interested then take some classes. In fact I would love to come to Michigan and show you my version of Lomi!
Please come back to my website as I am currently in the process of creating some videos of my Aunty Margaret style Pololei Lomi and would love for you to see them. I love Lomi Lomi and the results that I get with clients - both relaxation wise and structurally. I hope that you give it a try in a variety of its different styles.
And thanks for the question!
I'm looking to getting back to massage on a professional level but I'm unsure where to begin. I'm only looking to do massage 2 days a week and wondering if that is even possible.
First of all, let me say that anything that you desire from your massage career is possible. Secondly, what you put into something is what you will get out of it. If you want to only work 2 days a week then you will need to get out there and find the place that is the right fit for you to do that or start marketing yourself as a therapist to build your own client base in your own business. There is not really a “cookie-cutter” approach to building a massage career, no matter how much or how little you want to work. But it is my opinion that massage is a wide open field with endless possibilities.
There are lots of “advice” blogs out there but my response would be to get out there and “pound the pavement”. In my experience if you want something bad enough you will figure out a way to make it happen. Create some business cards and start handing them out if you want to work on your own. If you want to start in a spa, ME (Massage Envy) or a Chiropractic office that is great too! Get out and start talking with the places where you could work. Let them know what your goals are as far as when you could be available and if they are hiring. Most places do hire part time therapists. Have your resume ready and up to date when you do go out to places. Call around first and see who might be looking for someone. As we have often said in Professional Development classes go into the places you are thinking about and see what it is like to see if you could envision yourself working there.
Take the time to make a list of the things that you want in your massage career. You started by saying you want to work on a professional level. Does that mean in a spa or in a Chiropractic office? Where is it that you could see yourself working? Put that on your list. What days would you be available to work and what hours? Put that on your list. And then add anything else that would define the perfect job for you right now. Or do you want to work on your own? Could you do this from your house? What would that look like to you? Would you have the space to do this? Find out what the restrictions and regulations would be for where you live. Or would you travel to your client’s home or place of business? This is normally called on-site massage. Would you feel comfortable doing this? How would you screen your clients?
After you make your list of your requirements for the job that you would like to have then take some time to imagine that job/career. How does it feel? Where are you working? What days are you working? What population are you working with – seniors/elderly, pregnancy, work-injuries, sports massage, spa clients, etc.?
So what I’m saying is that the place to begin is to define what you want in the most exacting way that you can and then go out and make it happen. And you make it happen by keeping to your dream and going out there and finding the place that is right for you. I’m not exactly sure what area you are in but there are many places out there that I’m sure you can find one that will work within your requirements.
And get out your Pro D book to review some of the things that I mentioned!
And check out this link from the American Massage Therapy Association
Everyone should have a list of their favorite quotes. Those sayings that lift you up when you are down, push you on when you are slowing down or just make you laugh.
Well here are some of my favorites - I hope that some of them either are or become yours.
Life isn't about finding yourself, it's about creating yourself. George Bernard Shaw
Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler. Henry David Thoreau
Don't look back, you're not going that way. Unknown
If you think you can, you can, if you think you can't, you're right. Henry Ford
Not all who wander are lost. J.R.R. Tolkein
All that you are is a result of what you have thought. Buddha
Most of the shadows of this life are caused by our standing in our own sunshine. Ralph Waldo Emerson
You can, you should and if you're brace enough to start, you will. Stephen King
When you change the way you look at things, the things you look at change. Wayne Dyer
Life doens't happen to you, it happens for you. Jim Carrey
Don't cry because it's over, smile because it happened. Dr. Seuss
Be yourself; everyone else is already taken. Oscar Wilde
A mind needs books like a sword needs a whetsone, if it is to keep its edge. Tyrion Lannister
No one can make you feel inferior without your consent. Eleanor Roosevelt
Insanity is doing the same thing over and over again and expecting the same results. Unknown
Frankly my dear, I don't give a damn! Rhett Butler in Gone With The Wind
Hope spings eternal. Alexander Pope
There's no place like home. Dorothy in The Wizard of Oz
More is not better, it's just more. ME!
Not being a follower does not make you a leader. ME!
Tomorrow is another day. Scarlett O'Hara in Gone With The Wind
Don't take life too seriously, you won't get out alive. Elbert Hubbard
And no wishing for more wishes. Genie in Alladin
And I'm sure there are more that I use on an almost daily basis, but those are the only ones I could think of right now. Those little blurbs that you see every day, the ones on fortune cookies, the ones from movies, the ones that just stick in your head from whatever source, they are the ones that have meaning to you for whatever reason. Whatever they are you keep them and use them all the time. Just remember to get rid of the negative ones and stick with the positive ones!
What is it that is really important to you? Why?
So I spent 10 hours yesterday attending a class that I originally signed up for because I needed the Continuing Education hours to renew my Massage license and because my daughter works with Autistic children everyday. What I came home with is a new understanding of the word Autism and the feeling that what I felt was important in life was nothing compared to what the instructor of the class KNEW was important in her life. I am a little humbled and feeling exceptionally blessed to have the two children that I have knowing that the issues and concerns dealt with when raising them were nothing compared to this mother's struggles raising her autistic child.
During the class we learned of her struggles to help her child and the politics of our healthcare and education systems in this country that seemed determined to keep her from getting the correct diagnosis and subsequent help in dealing with her child's condition. But most importantly learned that people in my profession, massage therapy, can have a profound effect on the Autism community through the use of touch therapies and most specifically Craniosacral Therapy (CST).
CST works through the Neurological System, the brain, which is where the disorder originates. It is a developmental disorder that most often appear between the ages or 2 and 3 according to the website autismspeaks.org. Since this is Autism Awareness month it is therefore appropriate to speak about it. According to the website Autism affect 1 in 68 American children with is a 10-fold increase over the past 40 years. Someone you know most likely has a child with some form of the Autism spectrum.
Do the research and you will find that there are as many sides to Autism as there are children and now adults with the disorder. And as many variations of what is believed to cause it. That is not for my discussion here. My thoughts are more on the line of "How can I help", "How lucky am I to have the children that I have" and "How important really are my minor life problems"? When I compare the now small problems I had raising my daughters to the issues that parents of Autistic children face everyday I am humbled in comparison.
Each and every Autistic child is unique, interesting in how there mind works differently from ours and mysterious for the same reasons. I don't really think that we know how the "normal" mind works so unraveling the Autistic mind is even more mysterious. But by spending the time and effort to work with these children and young adults can have a very profound effect. On them and on us. As a body worker I look forward to the honor of working with some of them.
Moving forward I want to look at my priorities in my massage practice and spend some time reviewing my CST training and give some time to those children my daughter currently works with to see if we can indeed make a change in their lives. What really is important to you?
No, I don't do infant massage but the look on this baby's face reminded me of the 3 happy clients I had this morning.
What is it that we need to do to make all of our clients this pleased with their massages? Let me tell you about the ones I had this morning.
My first client this morning is a regular client who started coming in to me about 4-5 months ago. What makes her a happy massage client? The fact that I listened to her from the first time she contacted me. Frozen shoulder is not pretty and the treatment plan is not one that many massage clients would enjoy. There is pain, there are trigger points and there are "stuck" muscles that don't want to do what they were meant to do any more. I have done some NAT training and I have had frozen shoulder, medically called adhesive capsulitis, so I am familiar with the symptoms, the pain and the long, slow process of healing. This client knows that I understand and that I care about her getting better and back to being able to use her arms. We have been working at this a long time - every week! What made this morning different was that I have one client today who had scheduled at hot stone massage. Without knowing it that one client made each of my other clients massages different today. In order to help my first client to loosen up a little faster this morning, I got out a couple hot stones and used them on her back. Her comment was, "Wow, how are your hands so warm this morning!" She hadn't realized that I had gone to get the stones. When I told her what I had done she said how good that felt. I know that the warmth helped her muscles relax just a bit faster this morning.
My second client this morning was also a regular who had just come in for what we call a Stress Buster Massage. It is a 40 minute head, neck shoulders, back and arms massage mainly for those folks who sit in front of a computer all day. But she had also been to the dentist before her massage and has trouble relaxing on my table normally. When she was having trouble letting go for me to work on her neck, she made the comment that she must really be uptight since she didn't even realize that she wasn't relaxing and even mentioned that the dentist had to tell her to relax her tongue earlier. My comment was "I think I can fix that!" So again to the stone roaster and 2 more stones came out! She loved it! Used those two on her neck and then 2 more on her back before I ended her massage. And guest what, before she left I verified the date and time of her next appointment and she said, "Could we make that a hot stone?" Absolutely! Another happy client!
So my third and last client of the morning had actually scheduled the hot stone massage because he wanted to be a little more relaxed before traveling later today. So it was his first hot stone massage and didn't know what to expect. He normally has a Deep Tissue Massage with lots of Sports Massage type stretches since he swims every day at the gym. He was concerned that the stone massage would be able to address his normal issues and help him relax. As I started working on the backs of his legs he commented that he hoped the stones and heat would relax his back as well as it was doing on his legs. I assured him that it would! He was quite pleased with his first time stone massage and left the office with that "stoned" look that many client get after their first Hot Stone Massage. The third happy client.
So how do you make your massage clients love you? Listen to them, be responsive to what is going on with them during the massage and give them what they have asked for that is therapeutic and meets there rehabilitative needs. I believe with massage and my clients as I do with all things in the Golden Rule. Do as you would have done to you.
Okay, so it's been a while since I talked about Infinite Possibilities. Have I given up on IP and Thoughts becoming Things? Absolutely not! The things have just started happening that have been in my thoughts. But more about that in another post. The third Lesson in Infinite Possibilities Training deals with your Emotions.
If you got through Lesson 2 about Beliefs then you are really ready for this lesson. But to recap, it is your "learned" beliefs that can sometimes get in the way of where you want to be. If you really took a look at those things I mentioned - Life, Money, Love, Success - were the beliefs you have about them yours through experience or did someone tell you that is what they were like? Remember that nothing else affects your thoughts more than your beliefs about certain things. If you think life is hard, then it becomes hard because you have convinced yourself, through your belief system, that it is hard.
So the first thing you have to change are your beliefs for it is these beliefs that influence our thoughts and then our action (or lack of action). SO in order to change our thoughts we need to change our beliefs and the way to do that is to give up on negative thoughts. AND guess what? We DO get to chose what we think and believe in order to build a life based on what you want. So by starting to think and speak what you want to believe you being to create new beliefs about how your life can be.
As I have stated before, thoughts build ideas, ideas stir emotions, emotions create action, actions are the physical manifestation of the original thought. Tada! Thoughts become things!
So we are past the thoughts build ideas and now are ready for the emotions that come with those thoughts.
Sometimes when it seems that things are falling apart, they are actually falling into place.
I don't know where I saw that quote but it so often seems to fit perfectly with what goes on in life. We feel like things are falling apart and then all of a sudden we realize that they have fallen into place regardless of the emotional upheaval we may have been in.
Emotion - One of life's greatest gifts and also one of our greatest enemies it seems. The definition of emotion is "our perception of a person or event". It is a feeling or reaction to an event in life, whether happy, sad, angry, depressed or elated. Emotions are a product of our beliefs and perceptions. They are a feedback system so to speak of what has just happened, is happening or that we anticipate happening. Sometimes the unpleasant or negative emotions that we have can point to limited beliefs about the situation that we are experiencing.
Take a look back of the last week and try to sort out the emotions that you have had. Frustration, excitement, fulfillment, happiness, sadness. What were the causes of these emotions?
Emotions are always based on our perspective about a situation and they arise from our beliefs. The ones you thought about when I asked above are indirectly related to the causes, but they are directly related to your underlying beliefs and perceptions about those causes. Our beliefs shape our perceptions and then create our emotions. SO beliefs give rise to our thoughts and also to our emotions.
So our beliefs (and our thoughts about them) lead to the experience and the perceptions of the experience leads to our emotions (which is how we respond, react or feel about the experience) which then becomes our memory of the experience.
Belief - People are loving and generous; they want to be helpful
Perception - I can trust my family and friends; I live in a safe and giving world
Typical Emotion - Carefree, happy
Belief - People cannot be trusted; they will take advantage of you if given the chance.
Perception - I will not trust others. I could become a victim if I'm not careful. Life is not easy
Typical Emotion - Scared, defensive.
Our emotions and how we respond to situations in life not only reveal where we have been but also where we are going. If we always respond with a negative emotion then that negativity will shape our future. We need to come to terms with the unpleasant and negative thoughts that we may have so that we will not continue to have unpleasant recurring experiences in the future. We need to change what we choose to think. It takes practice and persistence and the first step is to examine your beliefs and perceptions.
Take some time to look back at the emotions that you have had during the last few days and begin to try to imagine a way that you could have changed those emotions and the belief system that was attached to them. Changing your beliefs about the things that happen around you can help you to change the emotion that becomes attached to that experience and by changing an emotion about an experience will help you process that experience in the future.
Remember that the emotion attached to an experience go back again to your beliefs about that experience. Change your beliefs and change the outcome of an experience.
You can do it, if you believe you can!
Dr. Wayne Dyer has a book called "You'll See It When You Believe It". This book is from 1989 and reiterates what Napoleon Hill says in his book, The Law of Success. You must keep your thoughts on your Definite Purpose and in cooperation with others with whom you are working to achieve your goals and the cooperation between your conscious and sub-conscious minds it will be achieved.
In the book Hill talks about the Law of the Master Mind when he talks about the cooperation of people who come together for the purpose of reaching a specific goal. When a number of people get together and focus their thoughts and resources on a given outcome they have a greater chance of success in achieving the desired end result. So it is within each of us if we keep both our mental and physical thoughts and actions on the desired outcome.
In the body exists many systems that come together to create the harmony and balance referred to in Anatomy classes as homeostasis. Most people know about the physical aspects of the body that we can see or that are affected by disease or misuse. This are the bones, the muscles, skin and the internal organs. Many people are only aware of the Nervous System when sickness or stress affect it. What most of us do know about the Nervous System is that it is the brain, the spinal cord and all the nerves that come from the spinal cord to our muscles and organs. These nerves control every aspect of each and every movement of our body including how our heart beats and we digest the food we eat. Hearing, seeing and tasting are all controlled by these nerves. We walk and talk because of nerves that process information. When you touch something hot, it is the brain (the Nervous System) that responds and in that split second tells you to pull away.
In the book, The Law of Success, Mr. Hill spends a lot of time talking about what he refers to as the "subjective mind" and the "objective mind" and what parts of the brain and therefore the Nervous System that they belong to. He is talking about subconscious and the conscious mind respectively.
I am not qualified to talk about the portions of the brain but I can talk about the Nervous System and the Sympathetic and Parasympathetic portions of it. These two parts of the Nervous System are what control all of our body processes. Every action that we take is controlled either voluntarily (we make a decision) or involuntarily (the Nervous System makes the decision). This is the cooperation that Hill talks about in the book and what I would like to spend a little bit of time talking about here.
What I want to explain is how the conscious (subjective) mind controls the subconscious (objective) mind. In the medical field the subject is the patient, the person telling why they are at the doctors office, while the object is what the Doctor or Nurse writes on the chart in order to make a decision about the patient. The same thing applies to the conscious and subconscious minds.
The Conscious Mind
The Conscious Mind is the thinking mind. This is where you either accept or reject an idea. This part of your mind is conditioned or taught over your lifetime and is influenced by every aspect of your life from the day that you were born. In my Infinite Possibilities classes it is where we hold our Beliefs. Those things that we believe are true. These things guide us through life, regardless if they really are true or not! Those ideas, thoughts or beliefs that you accept become part of the subconscious mind. THIS IS VERY IMPORTANT!
The Subconscious Mind
The Subconscious Mind is the conditioned mind. Every cell in your body functions based on what the subconscious mind is programmed to do. This part of your mind has no ability to reject what the conscious mind has accepted. This is the part that is the player in "The Law of Attraction" It operates predictably in all instances. It is expressed by our feelings and actions. Any conscious thought is continuously impressed upon your subconscious over and over until it becomes fixed here and in your personality. Fixed ideas then continue to express themselves without any conscious assistance until you replace them. These fixed ideas are called Habits.
Therefore if you want to change your habits you have to change your beliefs and the way to do that is to reprogram what your Conscious Mind accepts as truth. It is through the Cooperation of these two parts of your mind that you can achieve your Definite Purpose, that Goal that Napoleon Hill sets forth as the first thing you need to get set in your mind.
Here is a little something to think about:
Thoughts build Ideas, Ideas stir Emotions, Emotions are expressed through Actions, Actions create Results
When you change the way you look at things, the things you look at change. Wayne Dyer
The Law of Attraction, The Laws of Success, The Power of Positive Thinking, The Golden Rule
What do all of these things have in common? More of my thoughts on these things coming soon.
So I'm working on a new book to be titled 100 Massage Business Builders and I thought I would share just 5 of them here.
1. Network with other Health Professionals who can send you clients and to whom you can send clients.
I know that this sounds pretty straightforward and pretty much a DUH moment but what I am saying is to network with people that you would go to for their services. If you want to network with a Chiropractor, then know the Doctor, have it be someone you trust to go to yourself. Don't just call on a every Chiropractor around your location and say let's network. I know this goes against some others who make this recommendation but that is how I feel and is how I have built my practice in the past. My personal Chiropractor was in my network and we did share clients back and forth. Why would you send a client to someone you wouldn't or haven't seen personally?
And don't forget that other Massage Therapists should be on that list also! What? Why would I want to send a client to another therapist? Do you know every modality and how to treat absolutely every condition that a client may have? I know that I certainly don't. You need to be strong enough in your conviction to help your clients and confident enough in your own abilities (or lack thereof) to sometimes refer out! They will come back to you for the service that you provide.
2. Network with people outside of the Health Profession who can send you clients and to who you can send clients.
But why would I want to work with people other that Health Professionals? Do you want to build a client base? And see many different clients? Network outside of your profession. Do you have a favorite Florist? or Travel Agent? or Coffee Shop? or Craft Store? or Hair Stylist? Get with the owner or manager and ask if you can put some of your cards in their business and in return you will put their business's card in your location.
Better yet, plan a marketing campaign with them! Mother's Day, Valentines Day, etc. are get times to buy flowers. Get with the florist that you like who is local to your shop and set up a campaign where they buy flowers from the florist and get a $10 off (or whatever you decide) coupon for a massage or they buy a massage gift certificate from you and get a $10 off (or whatever you decide) coupon for flowers at the florist.
Get creative and get some new clients in the process!
3. Get your name out there! Pound the pavement!
Now there will be some work involved in this one, so get ready.
If you were to take a poll of the other businesses around where you are located, how many even know about you? You would be surprised at the number of people who may go to work right next to you who do not even know that you exist or what your business is about! Get out there and introduce yourself, take some rack cards, your business cards and/or discount coupons so they know who you are (this should be person to person) and what you do. My mantra to new students in my Professional Development class is "For every hour of massage (when you are first getting started) you need to market 2 hours!"
4. Your initial advertising does NOT have to cost you a lot of money!
I know that we are in the age of clicks and SEOs and VistaPrint free business cards. (Remember that there is not really such a thing as totally FREE - those free business cards do come with an advertisement for the company that printed them - thus you are doing advertising for them!) Most of you have a printer and some type of software to create the written word. What I propose is to create some inexpensive "flyers" using colored paper and black ink and taking them around when you are doing #3 above! And 8.5" x 11" piece of paper can be used to create 2 handouts by doing a double print and cutting them in half.
Not high tech enough for you? I'm an old fashioned girl but I still think it would work as an inexpensive way to introduce yourself. Just make sure everything is spelled correctly with proper grammar and all the required information about who you are and what you do - Name, Address, Contact Info, License Number. You could even include a $10 off coupon for the first massage.
5. Plan your advertising/specials around Holidays/Seasons.
You should know about Mother's Day, Father's Day, Christmas, Valentine's Day, etc. but what about Spring Cleaning, snow shoveling, gardening or sports activities? All of these things can be opportunities to sell Gift Certificates or get people in the door for a massage session.
Be creative and get more clients!
More to come and watch for my book on Amazon!
Paula J Kaprocki, LMT
I am a Licensed Massage Therapist with thoughts, aspirations and opinions - much like any other person on the planet!